New Disclaimers

*In 2019, OPTAVIA® released new weight loss disclaimers to help share your transformational story compliantly.

What are the new disclaimers?

When only weight loss is mentioned, with no time frame, choose one of these following disclaimers:

  • Average weight loss on the Optimal Weight 5 & 1 Plan® is 12 pounds (5.4kg). 
  • Average weight loss on the Optimal Weight 5 & 1 Plan® is 12 pounds (5.4 kg). Average fat loss is 10 pounds (4.5 kg).
  • In a clinical study, the group on the Optimal Weight 5 & 1 Plan® lost 10x more weight than the self-directed group. Average weight loss on the Optimal Weight 5 & 1 Plan is 12 pounds (5.4 kg).

When weight loss is mentioned, along with a time frame, use only the following disclaimer:

  • Average weight loss on the Optimal Weight 5 & 1 Plan® is 12 pounds (5.4 kg). Clients are in weight loss, on average, for 12 weeks.


Disclaimer Example 1: 

Susan lost 50 pounds (23 kg).*

Followed by the disclaimer:

*Average weight loss on the Optimal Weight 5 & 1 Plan® is 12 pounds (5.4 kg). 


Disclaimer Example 2: 

Susan lost 50 pounds (23 kg).*

Followed by the disclaimer:

*Average weight loss on the Optimal Weight 5 & 1 Plan® is 12 pounds (5.4 kg). Average fat loss is 10 pounds (4.5 kg).


Disclaimer Example 3:

Susan lost 50 pounds (23 kg).*

Followed by the disclaimer:

*In a clinical study, the group on the Optimal Weight 5 & 1 Plan® lost 10x more weight than the self-directed group. Average weight loss on the Optimal Weight 5 & 1 Plan is 12 pounds (5.4 kg).



Disclaimer Example 4: 

Susan lost 50 pounds (23 kg) in 4 months.*

Followed by the disclaimer:

*Average weight loss on the Optimal Weight 5 & 1 Plan® is 12 pounds (5.4 kg). Clients are in weight loss, on average, for 12 weeks.